The Mom Test – How to Talk to Customers

Stop Wasting Time on Bad Customer Feedback

"The Mom Test" by Rob Fitzpatrick is the startup founder's essential playbook for customer interviews. This concise $10 ebook teaches you exactly how to talk to customers so they tell you the truth — even when it’s hard to hear.

Learn how to avoid biased feedback, vague compliments, and false enthusiasm. Whether you're a startup founder, product manager, or indie hacker, this book will save you months of wasted effort.

What You’ll Learn

• 💬 Why “Would you buy this?” is the wrong question
• 🎯 How to identify real problems customers care about
• 🧠 What to ask instead of pitching your idea
• 🚫 How to avoid false positives from friends, family… and moms
• 📚 Practical scripts and real examples

Loved by Entrepreneurs and Experts

"Ounce for ounce, there's no better way to learn what customers want and will buy than this wonderful little book."
— John Mullins, Author of *The New Business Road Test*

This book is used as required reading at institutions like Harvard, UCL, Imperial, and many of the world’s top startup accelerators.

What You Get

• 📄 PDF, .EPUB, and .MOBI versions
• 📚 100+ pages of highly practical advice
• 📬 Instant digital download
• 💵 100% money-back guarantee — just email rob@robfitz.com

Prefer paper? Get a physical copy on Amazon.

Don’t Let Bad Feedback Kill Your Startup

For just $10, learn how to validate your startup ideas the right way. Get honest answers from your customers and build something they actually want.