Starting With Concept & Finishing With Style
Starting With Concept & Finishing With Style by Brandon Moore is a thoughtful book about logo design philosophy, process, and craft influenced by design legends and movements.
This book is everything I know about making successful logos that are built to last. The process is influenced by Scott McCloud's Understanding Comics, the Vignelli Canon, designers like Burton Kramer and Bob Gill, design movements such as Bauhaus and Modernism, and finished with my own experiences and insights about what makes a good logo.
Book Structure
The book begins with a manifesto establishing the philosophy and breaking down the elements of good and bad logo design. It then expands on the influences of logo design before taking the reader on a journey through the following steps:
- Talking to the client
- Creating a concept
- Developing an idea
- Composition
- Craft
- Style
- Presenting and delivering the work
Who This Book Is For
I hope that anyone from entry-level designers to industry veterans will gain valuable insights from this book. It is not a set of simple tips for cool logo design, but rather an antithesis to cheap content. After nearly a year of writing, designing, and printing, I can confidently say I did my best within my means to make something valuable about the art of graphic design.
Related Ebooks
Landing Page Hot Tips
Improve your landing pages with 100 actionable design tips from Rob Hope. Includes ebook, audio edition, Notion version, checklists, filters, and more.
The essential guide to architecture and interior designing - Ebook
The essential guide to architecture and interior designing by 07sketches. Learn space planning, design principles, and practical tips in this 190+ page A4 ebook.
Blender Pro Tips: Modeling and Texturing like a Professional in Blender
Learn essential Blender 3D modeling and texturing tools and techniques from pro 3D artist Arijan. Includes modifiers, topology, secrets, and more.
Featured Ebooks
Live Intentionally: 90‑Day Self‑Improvement Program
A practical, no-nonsense 90-day self-improvement guide to build discipline, break bad habits, and reshape your routine.
ChatGPT Power Prompts
850+ role-based prompts to master ChatGPT and other AI tools. Perfect for marketers, creators, and professionals. Works with Claude, DeepSeek, Gemini, and more.
Landing Page Hot Tips
Improve your landing pages with 100 actionable design tips from Rob Hope. Includes ebook, audio edition, Notion version, checklists, filters, and more.